27″ x 40″. Portrait format. Slightly shorter than the U.S. equivalent. This format was occasionally produced instead of, or as well as a quad. These were sometimes intended for foreign release of British films but were also used for display in British cinemas. Many posters for Ealing comedies, Hammer horror and Carry On films were also produced in this format. Quite scarce prior to 2000 but a format that has become more common since that date.